We created an experience that celebrated the history of the Derby through broad, cultural interests while leveraging 5 key brand partners and a custom horse trailer in a tour educating consumers how to throw the best derby party at home.

Our “Two-Minute Tour” for getting ready for the Derby – a nod to its moniker as “The most exciting two minutes in sports” - made for fun fan engagement and on-air content, including a segment on The Today Show. Al Roker learning how to make a mint Julep with Woodford Reserve, the hottest patterns and colors for this fashion-forward event with Vineyard Vines, how to style roses for your home décor party with FTD, and finally how to place a wager with TwinSpires.com – the official betting platform of the derby.

Our horse trailer tour also hit NBC-affiliate news stations for segments in Dallas, Cincinnati, and Baltimore as well as consumer events in Nashville before arriving at Churchill Downs in Louisville.