Bobcat wanted to expand its team of ambassadors, specifically those who would authentically connect with DIYers and homeowners with acreage. Someone with credibility in construction and equipment, yet entertaining enough to reach viewers.
We introduced Chip Gaines — entrepreneur, farmer, contractor, author, and star of the hit show Fixer Upper on his own Magnolia TV network. Chip’s “work hard, play hard” attitude made him the perfect spokesperson for the brand, showing fans and customers alike “how fun gets done” using Bobcat equipment.
The partnership between Bobcat and Chip was a hit the moment it was announced, with fans of the brand and the star proclaiming how much they loved the pairing — and the content!
